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CCRRC EAG Reports

價格:免費

更新日期:2014-06-06

檔案大小:15M

目前版本:1.1

版本需求:Android 4.1 以上版本

官方網站:http://www.ccrrc.org

Email:irina.fulton@coca-cola.com

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The Coca-Cola Retailing Research Council – Eurasia & Africa

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The Coca-Cola Retailing Research Council for Eurasia and Africa (CCRRC EAG) was created at the end of 2010,

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joining the five other Coca-Cola Retailing Research Councils worldwide (Asia, Europe, Latin America, North America and NACS).

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Its purpose is to determine the most important issues and opportunities for the retailing business in Eurasia and Africa and commission relevant research from independent third parties.

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The research programme, which encourages the wide public dissemination of findings, is independent of The Coca-Cola Company and carried out under the guidance of the Retailing Research Council on behalf of the industry.

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Council members sign on for a four year term and work in a co-operative, non-competitive, environment. They are all senior executives of food retailing companies and represent most key retail markets and formats.

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Retailers are using this knowledge base internally, combining it with their proprietary insights to create competitive advantage. Applications are numerous, but seldom shared, for confidentiality reasons.